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Resource developmentFundraising

Stewardship call script for a mid-level donor

A warm phone-call structure with prompts to adapt live.

When to use

After a £500–£5,000 gift, or when a lapsed donor returns.

Prompt template

Draft a phone stewardship script for a {LEVEL} donor who has {GIVING_HISTORY}. Structure: opening, sincere thank-you referencing the specific programme, 2 open questions to learn about their motivation, one recent impact story, invitation to a specific low-pressure moment, warm sign-off. No ask. Under 300 words. Sound like a human, not a script.

Replace each highlighted placeholder with real context. Keep names and safeguarding details out.

When to use this prompt

Reach for this prompt when you need to a warm phone-call structure with prompts to adapt live. It's designed for Fundraising. Typically used within Fundraising work.

Draft with AI, then have a colleague verify facts and tone before use.

How to use it
  1. 1

    Gather your inputs

    Have your local context, audience and goal to hand.
  2. 2

    Fill in the highlighted placeholders

    Copy the template above and replace every highlighted placeholder with real, local context.
  3. 3

    Run it in your AI tool

    Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone.
  4. 4

    Work through the checklist

    Tick every item before you send, publish or act on the output.
Why this prompt works

Stewards mid-level donors properly without escalating too fast to a bigger ask.

Worked example
Level: £1,000/year for 3 years\nHistory: consistent, gave to appeals and monthly
What good output looks like

A conversational script the caller adapts on the day.

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