Movement strengtheningComms lead

Annual content calendar outline

A 12-month content calendar aligned to your Vision 2030 pillars.

When to use

At the start of the year, or before a strategy refresh.

Prompt template

0 placeholders

Draft a 12-month content calendar for our YMCA association. Anchor moments: {MOMENTS}. Aim for 2 pieces per month, each tagged to a Vision 2030 pillar (community wellbeing / meaningful work / sustainable planet / just world). For each: month, format (story / data / opinion / call-to-action), owner role, one-line brief. Balance across pillars — flag if any pillar is under-represented.

Replace each highlighted placeholder with real context. Keep names and safeguarding details out.

When to use this prompt

Reach for this prompt when you need to a 12-month content calendar aligned to your Vision 2030 pillars. It's designed for Comms lead. Typically used within Marketing work.

How to use it

1
Gather your inputs
Have your local context, audience and goal to hand.
2
Fill in the highlighted placeholders
Copy the template above and replace every highlighted placeholder with real, local context.
3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone.
4
Work through the checklist
Tick every item before you send, publish or act on the output.

Why this prompt works

Prevents an all-fundraising-appeals calendar and keeps mission visibility strong.

Worked example

Moments: Mission Week May, financial year-end March, Christmas appeal December

What good output looks like

A 24-item content calendar tagged to pillars and formats.

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