Annual content calendar outline
When to use: at the start of the year, or before a strategy refresh. How to use: give AI your key programmes, campaigns, and reporting moments — get a 12-month calendar aligned to Vision 2030 pillars.
When to use this prompt
Reach for this prompt when you need to when to use: at the start of the year, or before a strategy refresh. How to use: give AI your key programmes, campaigns, and reporting moments — get a 12-month calendar aligned to Vision 2030 pillars. It's designed for Comms Lead. Typically used within Marketing work.
How to use it
- 1
Gather your inputs
Have your local context, audience and goal to hand. - 2
Fill in the template
Copy the template below and replace every bracketed placeholder with real, local context. Keep names and safeguarding details out. - 3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone or context. - 4
Review with the checklist
Work through the human-review checklist below before you send, publish or act on the output.
Prefer a guided flow? Adapt with the guided builder — it fills placeholders from your association profile.
Prompt template
Draft a 12-month content calendar for our YMCA association. Anchor moments: {MOMENTS}. Aim for 2 pieces per month, each tagged to a Vision 2030 pillar (community wellbeing / meaningful work / sustainable planet / just world). For each: month, format (story / data / opinion / call-to-action), owner role, one-line brief. Balance across pillars — flag if any pillar is under-represented.Replace bracketed placeholders with real context. Never paste identifying details about children, health or safeguarding cases.
Worked example
Moments: Mission Week May, financial year-end March, Christmas appeal December
What good output looks like
A 24-item content calendar tagged to pillars and formats.
Why this prompt works
Prevents an all-fundraising-appeals calendar and keeps mission visibility strong.
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