Movement strengtheningComms lead

Press release draft

Standard press release with hooks that land.

Prompt template

0 placeholders

Write a press release about {NEWS}. Structure: headline, dateline, strong first paragraph (who/what/where/when/why), quote from {SPOKESPERSON}, quote from a beneficiary (placeholder), boilerplate about the YMCA, media contact. 350–400 words. Ready for local press.

Replace each highlighted placeholder with real context. Keep names and safeguarding details out.

When to use this prompt

Reach for this prompt when you need to standard press release with hooks that land. It's designed for Comms lead. Typically used within Marketing work.

How to use it

1
Gather your inputs
Have your local context, audience and goal to hand.
2
Fill in the highlighted placeholders
Copy the template above and replace every highlighted placeholder with real, local context.
3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone.
4
Work through the checklist
Tick every item before you send, publish or act on the output.

Why this prompt works

Follows the format editors actually use, saves rewriting.

Worked example

NEWS: new youth hub opening · SPOKESPERSON: [name, role]

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