Movement strengthening· Low risk

Press release draft

Standard press release with hooks that land.

When to use this prompt

Reach for this prompt when you need to standard press release with hooks that land. It's designed for Comms lead. Typically used within Marketing work.

How to use it

1
Gather your inputs
Have your local context, audience and goal to hand.
2
Fill in the template
Copy the template below and replace every bracketed placeholder with real, local context. Keep names and safeguarding details out.
3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone or context.
4
Review with the checklist
Work through the human-review checklist below before you send, publish or act on the output.

Prefer a guided flow? Adapt with the guided builder — it fills placeholders from your association profile.

Prompt template

Write a press release about {NEWS}. Structure: headline, dateline, strong first paragraph (who/what/where/when/why), quote from {SPOKESPERSON}, quote from a beneficiary (placeholder), boilerplate about the YMCA, media contact. 350–400 words. Ready for local press.

Replace bracketed placeholders with real context. Never paste identifying details about children, health or safeguarding cases.

Worked example

NEWS: new youth hub opening · SPOKESPERSON: [name, role]

Why this prompt works

Follows the format editors actually use, saves rewriting.

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Adapt with the guided builder