Prompt template
0 placeholders
Write an Instagram caption for a photo showing {SCENE}. Include: opening hook, story in 3 short sentences, CTA, 6 hashtags. Then produce a 125-character image alt-text describing the photo for screen-reader users.Replace each highlighted placeholder with real context. Keep names and safeguarding details out.
When to use this prompt
Reach for this prompt when you need to instagram caption with alt-text. It's designed for Comms lead. Typically used within Marketing work.
How to use it
- 1
Gather your inputs
Have your local context, audience and goal to hand. - 2
Fill in the highlighted placeholders
Copy the template above and replace every highlighted placeholder with real, local context. - 3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone. - 4
Work through the checklist
Tick every item before you send, publish or act on the output.
Why this prompt works
Caption + alt-text in one go; accessibility isn't an afterthought.
Worked example
SCENE: young people at a group cook-along
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