Movement strengthening· Low risk

Short-video script beats

30-second social video script.

When to use this prompt

Reach for this prompt when you need to 30-second social video script. It's designed for Comms lead. Typically used within Marketing work.

How to use it

1
Gather your inputs
Have your local context, audience and goal to hand.
2
Fill in the template
Copy the template below and replace every bracketed placeholder with real, local context. Keep names and safeguarding details out.
3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone or context.
4
Review with the checklist
Work through the human-review checklist below before you send, publish or act on the output.

Prefer a guided flow? Adapt with the guided builder — it fills placeholders from your association profile.

Prompt template

Write beats for a 30-second vertical video on {TOPIC}. Include: hook (0–3s), 3 story beats, on-screen text for each beat, CTA, and captions/subtitles for accessibility.

Replace bracketed placeholders with real context. Never paste identifying details about children, health or safeguarding cases.

Worked example

TOPIC: what our winter shelter looks like

Why this prompt works

Video that reads with sound off, and lands with sound on.

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Adapt with the guided builder