Movement strengtheningComms lead

Short-video script beats

30-second social video script.

Prompt template

0 placeholders

Write beats for a 30-second vertical video on {TOPIC}. Include: hook (0–3s), 3 story beats, on-screen text for each beat, CTA, and captions/subtitles for accessibility.

Replace each highlighted placeholder with real context. Keep names and safeguarding details out.

When to use this prompt

Reach for this prompt when you need to 30-second social video script. It's designed for Comms lead. Typically used within Marketing work.

How to use it

1
Gather your inputs
Have your local context, audience and goal to hand.
2
Fill in the highlighted placeholders
Copy the template above and replace every highlighted placeholder with real, local context.
3
Run it in your AI tool
Paste into your preferred AI assistant. Ask a follow-up if the output misses your association's tone.
4
Work through the checklist
Tick every item before you send, publish or act on the output.

Why this prompt works

Video that reads with sound off, and lands with sound on.

Worked example

TOPIC: what our winter shelter looks like

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