Youth-led campaign
Design a small campaign with young people, not for them: insight session, messaging, channel plan, measurement.
When to use this project
Use this when young people at your association want to run a campaign — on climate, mental health, cost of living, safety — and need a structure that puts their voice at the centre.
How to use AI in this project
AI supports the young people's work — an insight session guide to gather their views properly, message drafting in their voice (not a corporate one), a channel plan they can actually run, and a light measurement approach. AI never replaces the young people's own words on the final assets.
AI tips for this project
- Facilitate the insight session with real young people — don't skip to the AI drafting.
- Message drafts must be reviewed and rewritten by the young people themselves.
- Channels should match where young people actually spend time, not organisational preferences.
- Measurement should include how it felt for the young people, not just reach.
The 4 steps
- 01
Insight session guide
Design a 45-minute session to surface what young people actually want to say.
How to use AI here · Describe the young people's group and the issue they care about. Ask AI for a 60-minute insight session guide — 4–5 open questions, a warm-up, and a way to capture views (words, drawings, votes).- Reviewed by someone who has facilitated with this age group
- A quiet-participant plan is included
- 02
Messaging
Turn insight into 3 message options.
How to use AI here · Paste what the young people said in the session (their words). Ask AI to draft messages in their voice — not a corporate voice — and hand them back to the group to rewrite.- Test all 3 with 2 young people not in the original session
- Drop any option that flattens the message
- 03
Channel plan
Right channel, right rhythm.
How to use AI here · Ask AI for a channel plan that only uses channels the young people already use, with a first week schedule, roles for the young people, and a "when to stop" rule.- Every channel has a named human
- Content plan respects safer-social guidance
- 04
Measurement
What does success actually look like?
How to use AI here · Ask AI for 3 measurement lenses: reach (numbers), depth (comments, conversations), and how the young people felt running it. Nothing more complicated than they can collect themselves.- A young co-designer has agreed the success measures
- Review date is in a diary