Starter pack
For a Comms lead at the YMCA.
Annual reports, crisis messages, campaign copy — with tone, cadence and consent handled properly.
Start here
Essential prompts for a Comms lead
Annual report plan
Plan an annual report that people actually read.
Crisis key-messages grid
When to use: when something has gone wrong and you have hours, not days. How to use: give AI the facts (never speculation) and your primary audiences — get a message grid that stays honest under pressure.
Crisis holding statement
A 24-hour holding statement for a serious incident.
Annual content calendar outline
When to use: at the start of the year, or before a strategy refresh. How to use: give AI your key programmes, campaigns, and reporting moments — get a 12-month calendar aligned to Vision 2030 pillars.
Story interview guide for a participant
When to use: before interviewing a participant, volunteer or staff member for a story. How to use: give AI what you're hoping to learn and any sensitivities — get open, non-leading questions.
Social post batch from one story
When to use: after you've got one great story with consent, and want to make it work across channels. How to use: paste the story text and ask for a batch across platforms, with tone and length tuned per platform.
Pair these with…
Techniques + a projectTechnique
Tone & reading-age matching
Rewrite content to a target tone and reading age without losing accuracy — for accessibility and inclusion.
Read techniqueTechnique
Stakeholder message tree
Turn one core message into audience-specific versions (staff, board, funders, participants, media) without diluting the truth.
Read techniqueTechnique
Role & audience conditioning
Tell the model who it is and who it is writing for. Shifts vocabulary, register, and priorities.
Read techniqueProject
Donor thank-you & stewardship flow
Design a 90-day stewardship journey for a new donor or funder — warm, honest, and mission-anchored.
Open projectMore prompts for this role
36 promptsAGM announcement
Warm, clear invitation to the AGM.
AI use transparency note for participants
Tell participants when AI helped shape something.
Alt-text for a batch of photos
Accessible alt-text at scale.
Association tone of voice guide
Draft a short tone-of-voice guide for the team.
Blog post outline
Outline a blog before writing it.
Community newsletter plan
Plan a monthly community newsletter.
Email signature standard
Set a consistent, accessible email signature.
Event flyer copy
Punchy flyer copy for print and social.
Facebook post caption
Community-focused Facebook post.
Incident public statement
Draft a public statement for an incident.
Instagram caption
Instagram caption with alt-text.
LinkedIn post caption
A professional, human LinkedIn post.
Membership renewal comms
Draft a renewal message that respects members.
Mission story bank setup
Build an ethical story bank.
Mission Week plan
Plan a movement Mission Week for staff and members.
Newsletter section
One clear section for the monthly email.
Photo consent process
Design consent that protects members.
Polish a beneficiary testimonial
Tidy a testimonial without changing its voice.
Press release draft
Standard press release with hooks that land.
Short-video script beats
30-second social video script.
Social media content calendar
Plan a month of content.
Testimonial consent form draft
When to use: whenever you plan to use a real person's words or image beyond a single social post. How to use: give AI the type of story and where it'll be used — get a plain-English consent form.
Suicide-safer communications
Review comms for suicide-safe messaging.
Annual report section draft
Draft one section of the annual report.
Crisis communications holding statement
Draft a short, human, non-defensive holding statement for a live incident.
Advocacy briefing note for a local decision maker
Draft a two-page briefing note to influence a specific local decision.
Inclusive language check
Review copy for language that includes.
Story consent for advocacy
Get consent for stories used in advocacy.
Welsh-language services plan
Plan bilingual services for a Welsh community.
Capture a story of change ethically
Interview a participant with dignity.
Case study from notes
Turn session notes into a shareable case study.
Impact report narrative section
Draft the narrative for an annual impact report — humane, honest, and specific.
Mail-merge template
Personalised mass email done properly.
Volunteer recruitment social post
Short, warm social posts to recruit volunteers for a specific role.
Cycle-and-walk-to-YMCA campaign
Encourage active travel for staff and members.
Cymraeg / Welsh-language draft
Draft a communication in Welsh (Cymraeg) for review by a Welsh-speaking colleague.
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